StarTimes Africa 2 is a Pan African channel that showcase the best of African films and series, and not only Nigerian or west African content but content from the rest of Africa and the African diaspora, including non English content PROPOSITION : A flagship African Content Channel PROGRAMMING: High quality African & Diaspora drama series (40%), African and Diaspora films with high production value (40%), Factual content aligned to the channels positioning with filler material included(20%). SCHEDULING: 24 hour schedule with 6 hour fresh primetime content DIFFERENTIATOR: New fresh approach to the definition of African content – Quality Content from African and the Diaspora TARGET MARKET:. Africans and South Africans that enjoy good content from a Pan African perspective. Age 25-50 – rooted and established – urban (township s and developing former rural areas). TONE & STYLE: Authentic African voice that aims to represent the soul of Africa. Africa for Africans from an African perspective. This channel will not try hard to redefine terms but to merely showcase and represent quality stories that entertain, empower and inspire